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Ashden's 2025–30 strategy

Accelerating climate solutions, for better places and brighter futures

A woman is installing a solar panel on a roof top in Kakuma refugee camp, Kenya.

Our vision and mission

Climate innovators are poised to create a fairer, greener, zero carbon future. But they won’t succeed without smart policies, supportive finance and market reform.

Ashden’s mission is to showcase outstanding climate solutions, and to accelerate systemic change that unleashes their transformative potential.

Our plan to power change

The work of small and medium-sized enterprises (SMEs) and community organisations – which are the heartbeat of our economies and societies – is fundamental to achieving a fairer, greener, zero carbon world.

But they need far more direct support, and far better policies and market conditions, to flourish at the speed and scale necessary to address the climate emergency.

That’s why, in 2025-30, Ashden will:

The annual Ashden Awards

Through which we identify and publicise climate innovation – will remain at the heart of our approach, and play a major role in serving all four elements of our plan.

Our values